DopolavoroGolab

“It will be everyone’s
but it won’t be owned by the mass,
it will be for those who want to play seriously,
it will be for the fearless,
it will be for those who want to dwell
even if ever so briefly,
in the joyful and fascinating cradle
of a normal vanguard”

For quite some time now we have searched for an excuse in order to start this project.
Now the mission has begun.

It has begun because it can no longer wait: Milan appears to be very big but as soon as you walk in to its circle you realise it’s the same faces in the same places. We also happen to make this same exact remark every single time, but things also remain unchanged every single time.
We certainly know how our Dopolavoro will not be.

It will not be poor, it will not be dull, it will not be repetitive, it will not be fatuous, it will not be conservative or self-righteous, it will not be false, provincial or dreary, it will not be witless or a déjà vu, it will not be for those who whine, it will not be for those who are banal or who entertain themselves with banal conversations.

Dopolavoro Golab doesn’t want to change our life, it doesn’t even want to change our clothes.
Its desire is to adequately express a collective sense of togetherness by channeling itself into a system where the element of surprise no longer exists.

Dopolavoro Golab will be constant and implacable creation and destruction: the never-ending diversity will annihilate the boredom and the anguish of the slavery to the happy-hour. Quantity and quality will become one: the civilization of our luxury will abolish the stale folklore that dictates what’s in fashion because “oldmen’s proverbs make young people die of hunger”.

Dopolavoro Golab will be universal but not superficial, it will be everyone’s but it won’t be owned by the mass, it will be for those who want to play seriously, it will be for the fearless, it will be for those who want to dwell even if ever so briefly, in the joyful and fascinating cradle of a normal vanguard”

Dopolavoro Golab will mean carving images that the collective genious will have created, in Time.
Dopolavoro Golab will be new leisure time for leisure energy.
Dopolavoro Golab will be what we want it to be.

GOLAB SRL Via Turati 38, 20121 Milano (Milan) - Italy